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Earnings reports for top hygiene firms show world sales continue shift to emerging markets




CLOVERDALE, CALIFORNIA, February 14, 2013-

China's economy grew by just 7.8% in 2012, adjusted for inflation - about 25% slower than its growth as recently as 2010. Russia's GDP represents about 3% of the world economy, as does India's. Brazil generates about 4% of global economic activity. But in spite of these facts, the most recent earnings reports and quarterly conference calls involving the world's top hygiene manufacturers spent a great deal of time talking about these areas.

In most cases, the same companies talked about product innovation as the key to holding share and boosting profits in mature markets in Europe and North America, while also bringing successful new and existing products from the mature regions to the world's growth areas.


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