SAN JOSE, CA, February 26, 2015-

Disposable diapers are essential baby products for newborns and toddlers, owing to the huge convenience and better hygiene offered when compared to traditional cloth diapers. Rise in dual income households, increasing levels of female literacy, rising disposable incomes, and growing awareness over the importance of baby hygiene, are few of the factors driving demand for baby disposable diapers. The rise in the number of older parents is benefiting the diapers market, as older parents tend to be financially stable than their younger counterparts and hence more willing to spend on convenience products for babies. The highly commoditized baby disposable diapers market is mature in North America, Western Europe and Japan. Sales growth in these markets remains challenged by falling fertility rates. Given the stabilizing demand for baby products in these markets, new opportunities for growth will come largely from the sales of premium priced innovative products.

In the coming years, development of innovative products including eco-friendly, bio-degradable diapers will help spur long-term growth in the market. Innovation in materials such as super-absorbent fibers and engineered fabrics and advancements in product design will benefit growth. Thinness and comfort are key product considerations, and manufacturers are increasingly leveraging advancements in films and nonwovens to produce thinner diapers with better absorption and odor control properties. Consumer preferences are rapidly shifting towards stretchable, fluff-less diapers with cloth-like aesthetics. Specifically in developed nations, the focus is on skin-friendly products with better elastic fits, while in emerging markets such as China, the trend is shifting towards mechanical closures as against traditional closures. Diaper manufacturers are also introducing new lines of printed diaper products inspired by trends in the fashion world.

Nonwovens Markets subscribers - click here to read the full article.

Not a subscriber?

Try Nonwovens Markets free!