DALLAS, TX, March 30, 2015-

Feminine hygiene is a collective term used for description of personal care products used by women during menstruation, menstrual discharge, and other bodily functions related to the vulva. Sanitary napkins, one of the major categories of feminine hygiene are highly absorbent products designed for absorption or collection of menstrual blood. Sanitary protection industry can be broadly classified into three main categories - sanitary pads, tampons and menstrual cups. Sanitary pads being most widely used method for menstrual management are available in many verities with different absorbency levels and sizes. Most popular ones are regular, maxi and ultra-thin pads.

The report titled "Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-2019)" provides an in-depth analysis of global sanitary protection market with regional focus on major markets such as Europe (Eastern & Western), North America, Asia and Latin America. The report assesses the sizing, growth and opportunities of sanitary protection market in the United States, the UK, Germany, France, Italy, China and India. The report also analyzes the underlying trends in the feminine hygiene market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key players of the industry like Procter & Gamble (P&G) Healthcare, Johnson & Johnson (J&J), Kimberly-Clark and Energizer Holdings, Inc. are profiled in the report.

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