SCA decides it wants back into Indian hygiene market, is looking for a distribution partner
CLOVERDALE, CALIFORNIA, January 31, 2013-
Sweden's Svenska Cellulosa Aktiebolaget (SCA) wants a big presence in the Indian hygiene market and announced that it expects to identify a distribution partner by mid-year.
CEO Jan Johansson announced SCA would insert itself in the market by exporting products to the country until it achieved sufficient brand awareness to make production within India viable. A spokesperson from the company confirmed that SCA had already found land for a production site, which would likely begin operations by producing diapers, but declined to say where it was or to estimate when construction might begin.
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