PORCARI, LUCCA, Italy, May 15, 2017-

The PLMA Trade Show held in Amsterdam - the international event dedicated to the “World of Private Label” organised by the Private Label Manufacturers Association, which every year brings together distributors, wholesalers and producers - will be attended by Lucart once again this year. Innovation, sustainability and quality: these are the founding elements of Lucart’s activity that will be presented at the trade show and on which the company bases its business and its offer to the consumers.

Innovation, represented by products such as Tenderly “Carezza di Latte”, which combines the typical softness of Tenderly products and the innovation of natural fibres of Qmilk, obtained without using any chemical agents so as to ensure a 100% natural formulation that is dermatologically tested, exceptionally soft and highly resistant. Qmilk fibres are made of renewable raw materials and of milk not suited for human consumption. Consequently, their CO2 level is lower than that of any other fibre. They are produced through a sustainable process with high energy savings and zero waste, in synch with Lucart’s company policy from the standpoint of sustainability. Tenderly Carezza di Latte was named “Product of the Year 2017”.

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