Ontex receives Product of the Year 2017 award for its ‘iD for men’ disposable pads




AALST-EREMBODEGEM, Belgium, February 15, 2017-

Ontex Group NV (“Ontex”) ‘iD for men’ – Ontex’ brand of disposable pads for men – has been voted as ‘Product of the Year 2017’ by a large panel of consumers in Belgium. With ‘iD for men’, Ontex breaks the taboo of involuntary urine leaks – a condition that affects 1 out of 9 men over the age of fifty years.

Product of the Year is the world’s largest consumer-voted award for product innovation arranged by Voted Product of the Year Worldwide S.A. The label awards consumer packaged goods that demonstrate innovation and were launched within the previous year. This year, ‘Product of the Year BeNeLux’ has awarded Ontex’ iD for men product with this prestigious title. The Product of the Year seal is generally backed by votes of a large group of Belgian consumers, who evaluate different consumer packaged goods based on the following criteria: innovativeness, attractiveness and purchase intent


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