CINCINNATI, OH, August 31, 2016-

Pampers, the world’s leading diaper brand, today celebrates the launch of its new and improved Pampers Easy Ups Training Underwear with a 360° stretchy waistband and Pampers exclusive Extra Absorb Channels – training pants that are preferred for looking, fitting and feeling more like real underwear vs. Huggies Pull-Ups¹ while providing outstanding leak protection.

"At Pampers we understand the transition into underwear is a major developmental milestone for toddlers and parents alike,” said E. Yuri Hermida, vice president, North America Baby Care, P&G. “After years of research and development, our new Pampers Easy Ups training underwear will help make potty training easy because they look and feel more like underwear for little ones while parents can have the confidence of Pampers comfort and protection.”

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