CINCINNATI, OH, June 19, 2017-

Procter & Gamble’s Always ® brand, the maker of the leading, most chosen and innovative pad in the world, today introduced a new, breakthrough sizing system called Always My Fit. The new Always My Fit range of pads is designed to help the 60 percent of girls and women who are wearing the wrong size pad, which causes leaks every month1. Now, 100 percent of them can change that with better protection from Always My Fit. Consumers can now find customized coverage, that’s based on their flow and panty size, because the better a pad fits, the better it protects.

By looking at the new Always My Fit sizing chart on the top of the Always pack or on the Always website Always.com, girls and women can now find their best fit to help prevent leaks. The Always My Fit chart features a simple sizing grid, with panty size on one axis and flow on the other axis. The chart guides girls and women to find their color-coded Always pad size, which are numerically sized 1 through 5, to easily find the best coverage for both day and night protection.

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