Suominen talks about role of spunlace in new feminine hygiene products; to showcase product portfolio at Hygienix




HELSINKI, October 19, 2016-

Modern consumers are a demanding bunch. They will not settle for “almost a suitable product” but they seek out the best product available, not just in the nearest store but also online, if necessary. There was a time when this applied only to expensive products, such as consumer electronics, but, today, it applies also to everyday consumer products, for example, feminine hygiene products.

What are the essential features that consumers look for in, e.g., sanitary napkins and pantyliners? What makes them disregard some feminine hygiene products and pay a premium price for something else? Of course, there are many different reasons but, based on our market knowledge, we argue that these two are among the biggest right now and even bigger in the future.


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