KELHEIM, Germany, June 5, 2019-

At the CanopyStyle Brand Summit in Shanghai, the German viscose fibre manufacturer Kelheim Fibres announced that it is joining the CanopyStyle initiative. The CanopyStyle initiative aims to make sure that no wood from ancient and endangered forests is used for the production of viscose fibres by seamlessly documenting the supply chain. The initiative is actively supported by numerous leading fashion brands, such as H&M, Zara and Levi Strauss.

As a European producer, Kelheim Fibres already meets the requirements of the strict EU Timber Regulation and exclusively uses wood pulp from sustainable forestry with either FSC® or PEFC™ certification. Joining the CanopyStyle initiative is a logical next step which will deliver more transparency to customers and consumers.

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