REDWOOD CITY, CA, August 17, 2022-

Because Market, a leading wellness brand focused exclusively on older adults, is expanding its footprint. Starting in September 2022, the fast-growing ecommerce brand will make its retail debut at Bed Bath & Beyond and Harmon stores. Leveraging its Direct-to-Consumer roots, Because has harnessed its direct relationship with customers to develop super-absorbent underwear that outperforms existing options in the market today.

While not often discussed, bladder leaks impact over half of women over age 50. Older adults, who are disproportionately affected by incontinence, haven't had a full range of well-designed, high absorbency options available to them in stores. Because Market's new line of bladder protection underwear absorbs up to 6 cups of liquid, which is 37% more than the leading brand. The products are made with soft, cloth-like material that provide a comfortable, bulk-free fit.

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