Amazon’s back – re-enters private label diaper market with product reportedly made by Kimberly-Clark

CLOVERDALE, CA, November 8, 2017-

Online retail giant Amazon has quietly re-entered the private label baby diaper market with a product reportedly manufactured by Kimberly-Clark, in a move that industry observers call significant because of its implications for Amazon, Kimberly-Clark and the diaper market as a whole.

The new Mama Bear diapers are available in sizes 1 through 6 along with sizes for newborn infants, from the website – although only by invitation. A message on the site, reached by clicking on “Learn More”, says: “This product is available by invitation only. To request an invitation, please click ‘Request an invitation’ on the product information page. If invited, you will receive an email in the coming weeks. Thank you for your interest.”

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