Analyst looks down the road at Amazon strategy; will brand owners like P&G become collateral damage? [From the web]




NEW YORK, February 7, 2018-

It’s no secret that Procter and Gamble (PG) is a business in transformation. P&G is undergoing a wave of shedding its bloated business structure. Years of acquisitions and empire building have seen a multitude of brands in excess of P&G‘s ability to comfortably manage or sustain a business and make meaningful returns on capital.

This is without question and P&G has been making solid efforts down the path of reducing its scale and breadth of businesses to a more manageable size. In a recognition that the company is overextended with too many brands in too many markets, P&G announced its intention to divest close to 100 brands in 2014 and shrink its brand portfolio by half.


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