Food, beauty products maker to enter Indian diaper and fem hy market [From the web]




NEW DELHI, India, December 26, 2017-

After making a mark in edibles and beauty products, Patanjali has set its eyes on the diaper and sanitary napkin market in the country. The brand, helmed by yoga guru Baba Ramdev, will enter the market with both kids and adult diapers and affordable sanitary napkins in the first quarter of next financial year.

According to sources, Patanjali will enter the diaper category with pant-style diapers. Unicharm’s Mamy Poko Pants was the first player in the country to enter the market with pant-style diapers and later followed by Kimberly Clark and P&G. Today, the category is skewed towards the pant-style offerings, as it accounts for roughly 80 per cent of the overall segment.


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