ST. PAUL, MN, October 14, 2019-

Julia Li, Hygiene Global Marketing Manager - The hygiene industry has changed drastically in recent years, particularly in the feminine care business. With new and challenging changes to products and market demands comes a wide variety of innovations fit to cater an ample range of needs from a highly diverse group of users.

One user group that has heavily influenced the feminine care market’s direction is millennials, which comprise around 31% of the total global population and are entering their prime purchasing years. This group of key buyers is guided by their selective purchasing patterns and takes health and wellness into consideration on every purchase they make. (Fig. 1) These purchasing decisions are leading the new product launches across the different regions and reshaping the performance target for the components materials involved in the feminine articles.

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