Indian entrepreneurs bring sanitary napkins made from sustainable materials to market [From the web]




NEW DELHI, India, December 26, 2017-

In India, conversation around menstrual health is still taboo. The result is that only 12% of women in India use sanitary napkins.

In India, conversation around menstrual health is still taboo. The result is that only 12% of women in India use sanitary napkins. And even this 12% population isn’t aware of what goes into sanitary pads—as sanitary napkins in India are classified as ‘medical’ products, companies are not mandated by law to disclose what goes into their making. The result is napkins made using plastic, which make women susceptible to cervical cancer, urinary tract infection, rashes, etc. And this is where some entrepreneurs are stepping in. Take, for instance, New Delhi-based Deepanjali Dalmia, who recently started the sanitary pad brand, Heyday. What sets Heyday apart from conventional players in the market is the fact that it manufactures sanitary napkins using corn and bamboo fibre—the price for a pack of seven starts from Rs 85 and the napkins can be bought from the Heyday website and select stores in Delhi-NCR. “A Heyday sanitary napkin is made with highly-advanced technology,” says 25-year-old Dalmia. The raw material used—bamboo and corn fibre—is what makes the product sustainable and biodegradable. “Since the composition of a Heyday pack is completely natural and plant-based, the napkins start to decompose after six months of disposal,” says Dalmia.


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