Innovators at Huggies announce pioneering innovation to take on diaper rash




CHICAGO, May 7, 2024-

Huggies dares to imagine a world where babies could be free from rash and irritation. For parents, one of the biggest unknowns of babyhood lies in how to protect baby's delicate skin. So, the innovators who brought you the Huggies® blowout blocker and outstanding leakage protection went to work to find a diaper to help manage runny mess, which can cause diaper rash. This resulted in the Skin Essentials™ diaper – it features the new, proprietary SkinProtect™ liner technology, leaves behind up to 5x less mess than ordinary diapers2, and helps protect baby's skin against the top two causes of rash1

Huggies® stands for helping parents navigate the unknowns of babyhood, and that doesn't stop at diapers. The full Huggies® Skin Essentials™ collection is designed with your child's skin in mind from baby to Big Kid®. In stores and online now, the Huggies® Skin Essentials™ line includes:


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