K-C announces Pull-Ups with graphics that fade when wet, to encourage toilet training

NEENAH, WI, June 9, 2021-

June is National Potty Training Awareness Month and Pull-Ups® understands how challenging potty training can be for both parents their kids. In fact, it can be such a challenge that parents ranked a pant that makes potty training as fun and easy as possible as the number one benefit a training pant brand could provide1. As the best-selling training pant in North America2, Pull-Ups understands parents needs and is proud to debut upgraded features that make potty training fun, fast and easy with new Disney music-themed graphics that fade when wet to help teach kids to stay dry.

Consumer research says 60 percent of parents want training underwear that motivates their child1, and 80 percent of parents believe the new and improved exclusive fading Disney music-themed graphic will help make potty training easier and give their child the confidence they need to finish potty training1.

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