K-C announces relaunch of Huggies portfolio for Australian market, with lower price points




MILSONS POINT, Australia , February 13, 2018-

Kimberly-Clark Australia’s Huggies® brand is reinvigorating its entire portfolio to reflect the changing requirements of Australian parents. The re-launch sees the introduction of a new value range (based on our RRP^), Huggies® Essentials Nappies. In addition, Huggies® is reducing the recommended retail pricing across its existing range, whilst continuing to prioritise product improvements, in order to provide nappies which meet the needs and budgets of every Aussie family. 

Changing Times

As Australia’s leading nappy brand, Huggies® has a longstanding history of serving the needs of Aussie parents. Based on extensive consumer research and feedback directly from parents, the brand understands times have changed and parenting is now more varied, costly and challenging than ever.


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