Lenzing opens new Application Innovation Center in Hong Kong
LENZING, Austria and HONG KONG, September 12, 2017-
The Lenzing Group is setting a further milestone in intensifying its cooperation with the partners along the value chain by its opening of a new Application Innovation Center (AIC) in Hong Kong. New applications for Lenzing fibers will be developed and tested at the new facility, among them applications for recent innovations like the RefibraTM branded lyocell fiber and the EcoVeroTM branded viscose fiber.
“With this new center Lenzing is further implementing its corporate strategy sCore TEN. One of the cornerstones of this strategy is enhancing the level of customer intimacy. The proximity to important Asian customers and partners along the value chain creates a new dimension in our service offering”, says Robert van de Kerkhof, Chief Commercial Officer of the Lenzing Group. “We can react more quickly to current trends and handle a broad spectrum of aspects on location relating to the application with our full range of fibers as well as unique fiber blends in collaboration with our supply chain partners. Herewith we can develop highly aesthetic, emotional and functional products around the world”, van de Kerkhof adds.
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