Lenzing's VEOCEL champions sustainable innovation at IDEA25 and CIDPEX




LENZING, Austria, May 12, 2025-

At two of the industry's most influential events, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing's flagship specialty nonwovens brand, VEOCEL™, took center stage, reinforcing its position as a leader in environmental-responsible fibers for developing single-use personal care products. With a bold message that 'Care begins within', VEOCEL™ invited industry stakeholders to reimagine the future of hygiene and personal care products through the lens of ingredient transparency and cellulosic innovation.

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