GREENWOOD, MS , February 25, 2021-

Wildwood Cotton Technologies, formerly TJ Beall, today announces its nonwovens True Cotton line will be marketed under the new name, TruCotton.

“We created TruCotton to lead the nonwovens industry into a more sustainable and versatile future,” says Lawson Gary, Wildwood Cotton Technologies Chief Executive Officer. “The name and brand update represent the steps we are taking to solidify our position as a gamechanger—especially in the diaper, hygiene, and medical product categories.”

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