AALST-EREMBODEGEM, Belgium, February 19, 2020-

Ontex Group NV (“Ontex”): iD Intime, an absorbent underwear range for women, has been Voted Product of the Year 2020 in the incontinence product category in Belgium. ‘Voted Product of the Year’ is awarded based on online voting results and quality tests by Belgian consumers. The consumer panel chose iD Intime as their winner over other incontinence products thanks to its combination of safety and comfort, with discretion and femininity.

Estimates indicate that between 25-45% of women will develop urinary incontinence during their lifetime. It can negatively impact their quality of life, causing feelings of anger and embarrassment, a loss of self-confidence and, in the long-term, avoiding social gatherings. The iD Intime slogan “I Choose to Feel Feminine” is based on these insights and echoed strongly with consumers in the test panel.

Nonwovens Markets subscribers - click here to read the full article.

Not a subscriber?

Try Nonwovens Markets free!