Optima Nonwovens to focus on ‘Smart Services’ at IDEA 2019




SCHWABISCH HALL, GERMANY, January 18, 2019-

IDEA is the most important trade show for Optima Nonwovens in 2019. In line with this, the company will present a multitude of new ideas and solutions to help machine users overcome their everyday challenges: rising labor costs, more complex packaging processes, and changing market demands. Visitors to the trade show can discover how the OPAL line management software, a cobot and augmented reality can help with this at several stations. With the aid of three characters, the company will demonstrate typical applications for these new technologies. The courage to develop new, digital solutions is also underlined by the trade show's slogan: “Your Production of the Future: Smart. Efficient. Flexible.”

“Our three characters – Tom, an operations manager, Lisa, a plant manager, and Carl, a machine operator, will demonstrate the daily challenges in the production of paper hygiene products before the eyes of the visitors,” says Oliver Rebstock, managing director at Optima Nonwovens. These include the increasing complexity of  packaging processes, an ever faster time to market, and varying market demands. “Not only do the machines, markets, and packaging processes change, but so too do the people who stand in front of the machine,” adds Rebstock. If you look at it from the point of view of Tom, Lisa, and Carl, they have very different requirements and thus there is a demand for customized solutions by Optima. “The Smart Services complement the already existing Optima services,” explains Rebstock. Some of Optima’s strengths include a well-developed network of subsidiaries that offer local support, reliable spare parts delivery, and on-site inspections by Optima experts.


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