Thimm develops customized diaper packaging concept involving 12 different print images for Ontex

NORTHEIM, Germany, January 10, 2019-

As one of the world’s leading producers of hygiene articles for small children and adults, the Ontex company wants to create added value and a clear differentiation at the point of purchase through innovation. To this end, together with the solutions provider Thimm, a customised packaging concept involving twelve different print images was developed. The order was realised using the digital web press technology, which Thimm offers with the largest system of its kind in the world to date.

In concrete terms this involves the market launch of a new assortment of nappies for babies and toddlers in the French retail trade. “We held a workshop to show the various possible ways packaging design can appeal to individual customers and increase brand loyalty,” describes Malte Zinnecker, Key Account Manager at Thimm. “We then discussed and developed the solutions together.”

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