Thinx launches 'Moist Panties' campaign, expands Thinx air collection




NEW YORK, New York, May 21, 2022-

Leading period underwear brand, Thinx, announced today that the brand is behind the mysterious "Moist Panties'' campaign aimed at ridding the world of moist panties figuratively and literally, once and for all. To answer this call, Thinx has recently expanded its air collection, offering sweat-wicking, breathable, ultra-thin, micromesh underwear designed for drier, moisture-free days on your period and off. The collection now features two new colors, the neutral Sand and Dusk, in addition to Electrolight, Superberry, and Black in Hiphugger and Bikini.

Based on insights from a national survey that found Americans are not satisfied with current period care products and disdain the terms "moist'' and "panties," the campaign entices consumers to visit www.moistpanties.com where they learn they no longer have to deal with moist underwear.


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